At Instamojo, we believe that access to payments should be a basic, product-driven service, available to every legitimate, law-abiding business.
The value (and consequently, the monetization) should be derived from the experiences that we build and services we provide around the payment process.
We're building a business where our financial outcome is intertwined with the financial outcomes of the businesses we serve. We do this by helping them sell, when they are small, manage their business once they're set up and grow their business once they get established; instead of playing the zero sum game of digging into their margins when they're struggling to get off the ground. In doing this we've democratised the actual process of payments and become deeply invested in the success of the businesses we serve.